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November/December 2001
Volume 39
Number 10
Ag Universities/Careers
Field Preparation
Summer Interns Get Armed for Life in the Field Through Dow AgroSciences' Training Program
Going The Distance
Innovative Programs Provide High-Caliber Educational Alternatives for Agri-business Professionals
NAFB Supplement - Broadcast
Business As Usual
Farm Radio Strengthens Despite Economic Turbulance
Future Of Farm Broadcasting
Research Indicates Farm Radio Is In Strong Position For Years To Come
Presidential Perspective
Insights From NAFB's Incoming President
Rethinking Radio
NAFB Ad Campaign Places Seed Of Doubt In Readers' Minds
Stations Still Going Strong At 75
KBRF, Fergus Falls, Minn. and KFEQ, St. Joseph, Mo.
Market Research
Brands Under Glass
Agencies Spell Out How Testing Brands Before Campaign Concepts Nets Better Ads
CAUTION: New Product Research May Result In Challeng(ers)
Caterpillar Relies On Customer Input For Tractor Launch
Departments
AgEarth Stewards
Illinois Promotes Profitable Stewardship
Washington Perspectives
America's freedom to reflect
Research Reports
Focus Groups Phone In
Thinking Outside The Box
Garst Looking For Big PR Hit From Corncam & Iowa Cubs Promotions
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