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 October 2001


Volume 39
Number 9

Marketing On The Web
Content Is King
  DTN continues to enhance its services with quality content
M-Commerce
  The newest tools in agriculture marketing could be in the palm of your hand
Psychology Of Change
  Being productive in an ever-changing work environment
International Marketing
Case IH: A Global Marketer
  Case IH launches cotton harvesting equipment internationally
Foreign Flair
  Several states reap benefits of overseas markets
World Agriculture Future Unclear
  Regional diversity of food production and food need muddles agriculture future
Cover Story
Ethanol's Bright Future
  Momentum builds un U.S. ethanol production
General
Celebrating 75 Years Of Marketing Communications Excellence
  McCormick Advertising celebrates 75 years of business
Products To Watch
  Innovative products in agriculture - Trouw Nutrition, Aventis CropScience, Case IH
Settling Into Orbit: Part II
  Capturing creativity in daily writing
Departments
Print Perspectives
  Agriculture Publications Summit follow-up
Research Reports
  Agricultural Market Research In Russia
Thinking Outside The Box
  Dairy editors take a trip to grandma's
View From The Top
  Dave Delaney of Potash Corporation of Saskatchewan Inc.
Washington Perspectives
  Building confidence in biotechnology
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