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January 2003
Volume 41
Number 1
Features
Product Marketing Manager: The Bottom Line of the Brand
Six Industry execs describe the role of a product marketing manager
The Evolution of a Farm Show
World Ag Expo becomes more than a yearly farm show
Direct/Relationship Marketing
Handle With Care
Customer service plays vital role in two ag companies
The Right Information The Right Way
Growth Stage models help to predict marketing strategies
Departments
Thinking Outside The Box
Back-to-Basics Program
View From The Top
David Witherspoon, Garst Seeds Co.
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