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 June 2003


Volume 41
Number 6


Supplement:
YIELD
Risqué Ads Breed Sales
  Radio spots grab listeners' attention and convey message of American Angus Association
Market Research Update
Education, Education, Education
  How important is education to consumer acceptance of irradiation technology?
More Bang For Your Buck
  Market research firms refocus efforts in down economy
Feature
Marketing Campaign Helps FFA Reconnect With Former Members
  Campaign prompts members to relive the FFA experience
Direct/Relationship Marketing
CRM's Role Increases in Marketers' Plans
  Providers talk about trends in CRM
The Right Tool For The Job
  John Deere makes direct mail easy for dealers
Behind The Scenes Of Direct Marketing
  Listing of database management and marketing services providers
Departments
Brand Building
  Super Brand Study conclusion
Print Perspectives
  APS Summit
Research Report
  Swine Diseases
Thinking Outside The Box
  Cotton Town USA
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