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September 2003
Volume 41
Number 8
Marketing to Livestock/Dairy Producers
Making Perception Reality
STRIDE initiative helps dairy industry prepare for future
Milk Prices Set to Recover
Can milk prices sink any lower?
Spreading More Than Just Manure
Pork campaign seeks to change perception of producers
Feature
How Message Monies Are Shifting
Media dollars move toward localization
Marketing in the West
Water Usage Tops West Coast Issues
Media discuss hot topics on the West Coast
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Thinking Outside The Box
Merial/Animal Planet Expo
View From The Top
Tom Jagodinski, Delta & Pine Land Company
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