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 May 2004


Volume 42
Number 4


Supplement:
NAMA's Agribusiness Leader of the Year
Hoyum Leads Fertilizer Industry Back To The Basics
  NAMA Marketer lends his vision to an education initiative
Agency Update
Agency/Client Relationships: What's Love Got To Do With It?
  Survey looks at changing relationships between agencies and clients
Creative Geniuses At Work
  Creative leaders from agriculture's top five agencies
Finding The Right Size
  Agencies prove that great things can come in small packages
Departments
Sales/Marketing Insights
  Customer Relationship Management
Thinking Outside The Box
  Bayer's TopChoice Campaign
View From The Top
  Blake Fohl, Tractor Supply Company
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