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 May 2005


Volume 43
Number 4


Supplement:
NAMA's Agribusiness Leader of the Year
Market Research Update
Country Living Lifestyle: Worthy Of Attention
  Study validates agriculture's rural lifestyle market segment
To Market, To Market
  NatureWorks LLC uses research to launch corn-based packaging
NAMA Marketer of the Year
Turner's Vision Creates New Insecticide Use Category
  Innovaton proves successful for Rick Turner and corn producers
Agency Update
Numerous Issues Weigh On Minds Of Agencies, Clients
  Executives of agriculture's top five agencies talk about today's issues
The Beginning Of A Client-Agency Relationship
  Agencies and clients reveal the many ways to begin a successful partnership
Departments
Sales/Marketing Insights
  Importance of Asking Questions
Thinking Outside The Box
  Food Forethought Foundation AGtivist Program
View From The Top
  Kevin Hammill, Valent U.S.A. Corporation
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