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March 2007
Volume 45
Number 2
Focus on the Rural Lifestyle Market
An Enormous and Diverse Market
Dealers Change to Succeed
Successes in Serving this Segment
Thinking Outside the Box
Cabela's: Targeting the Rural Lifestylers Nets Growth Since 1961
Cover Story
Rabobank: Taking the Country by Storm
Focus on Marketing to Dairy Producers
Marketers Review New Products, Services for Today's Dairy
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Agency News
Association News
At Closing News
For Openers
Marketers News
Media News
CAMA Update
News from Quebec
The Scoop on Recruiting: On Boarding
View From the Top: Burrus Hybrids
Independent Seed Companies' Role
Word of Mouth Marketing
Measuring the Impact of Word of Mouth Marketing
Sales and Marketing Insights from Purdue University
Service Calls: The Value of Non-Selling Activity
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