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FDA APPROVES HEART HEALTH CLAIM FOR FRESH HASS AVOCADOS
Source: Hass Avocado Board news release

The U.S. Food and Drug Administration (FDA) has announced that fresh Hass avocados, as well as all other raw fruits and vegetables, now qualify for the "Dietary Saturated Fat and Cholesterol and Risk of Coronary Heart Disease" health claim. In other words, fresh Hass avocados can now be labeled heart-healthy, according to the Federal Regulations.

The interim final rule, effective immediately, qualifies all raw fruits and vegetables, including fresh Hass avocados, as heart-healthy, allowing fruits and vegetables that did not previously comply with the "low fat" definition and/or the minimum nutrient content requirement to make the claim. This is in line with the FDA's recent guidance to redefine the "healthy" nutrient content claim, which took into consideration the breakdown between good (unsaturated) and bad (saturated) fats in light of new evidence and dietary recommendations in the recently published 2015-2020 Dietary Guidelines for Americans (DGA), which qualified avocados to make that claim.

Aligning dietary guidance with current nutrition science, the ruling reinforces the large body of science suggesting fruits and vegetables support heart health, including a study that was recently published in the Journal of the American Heart Association that investigated the potential beneficial effects of eating fresh avocados on risk factors for cardiovascular disease.

The study demonstrated that participants (overweight but otherwise healthy adults) who incorporated one fresh Hass avocado into the diet daily for five weeks reduced LDL (bad) cholesterol levels more than a moderate fat diet without avocado or a low fat diet without avocado. While the study can't be generalized to all populations, it provides further evidence that avocados may have positive effect on cardiovascular disease biomarkers.

Across the country, consumers are enjoying flavorful, nutrient-dense avocados in many different ways. This ruling confirms that people can choose to eat avocados today for heart health benefits and underscores avocados' full range of heart health qualities-they contain naturally good fats and are cholesterol and sodium-free.

"This ruling is a huge opportunity for the entire Hass avocado industry, as it confirms that fresh avocados play an important nutritional role in a heart-healthy diet," said Emiliano Escobedo, Executive Director of the Hass Avocado Board (HAB). "All fresh Hass avocados have long been recognized for their range of health and wellness benefits, and now we can more directly promote their positive role in a heart-healthy diet."

HAB's Nutrition Research Program, established in 2010, is committed to increasing awareness and improving understanding of the unique benefits of avocados to human health and nutrition. This new guidance on heart health is in line with the latest body of research exploring the relationship between avocado consumption and risk factors for cardiovascular disease.

HAB is proud to support the American Heart Association (AHA) as the National Recipe Host of AHA's Healthy For Good movement, promoting heart-healthy eating with fruits and vegetables, including fresh avocados. Twenty-five Love One Today - Heart-Check certified fresh avocado recipes can be found at LoveOneToday.com/pluscolor. Now that the fruit itself is eligible to apply for Heart-Check certification, HAB and its member organizations will continue to strengthen the industry's nutrition education efforts to promote heart-healthy eating with fresh avocados and the heart health connection for consumers.

Discover the goodness of avocados for heart health here. You can also find the latest avocado research and helpful health professional resources at LoveOneToday.com/HPResources.

Follow HAB on Facebook, Twitter, Pinterest and YouTube.

About the Hass Avocado Board
The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB's promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States. In 2010, HAB established a nutrition research program to increase awareness and improve understanding of the unique benefits of avocados to human health. For a comprehensive collection of published nutrition and scientific literature, authoritative reports and other articles on or related to avocados, their nutrients and eating patterns that include them, visit avocadonutritioncenter.com.


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