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MARIA WALZ PROMOTED TO CEO OF VISTACOMM
Source: VistaComm news release

VistaComm has named Maria Walz its CEO. A 19-year veteran of VistaComm, Walz previously served as the marketing firm's CFO and COO. "In my new role, my goal is to bring proven marketing expertise coupled with innovative solutions to help our clients thrive," says Walz.

One of Walz's first initiatives was to rethink and refresh VistaComm's branding with a new logo and tagline. "Since we felt we were writing a new chapter in our story, we wanted a logo that celebrated the ongoing evolution of our company and the success of those we serve in agribusiness," says Walz.

"Our new logo reflects our style and philosophy," says Walz. "Simple. Memorable. Meaningful. The icon depicts two gently rolling, plowed fields meeting to form a shallow V." As Walz explained, that intersection represents how agribusiness challenges get matched with custom-built marketing solutions at VistaComm. "Our logo now mirrors the leading-edge services and solutions we provide," said Walz.

A new tagline-Next-Level Marketing for Agribusiness-positioned with VistaComm's logo, explains the WHO and WHAT of their business model. "We're marketing experts in agribusiness," says Walz. "We know our rural, ag-based audience, their sensibilities and what they're looking for in a marketing partner."

VistaComm's next major change under Walz's direction is a new website. "Whether your challenge is upgrading branding and messaging, clearly communicating with your stakeholders, growing your market share, or raising your industry profile, we can offer a variety of solutions-all outlined on vistacomm.com," says Walz.


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